Full-Spectrum Seed-to-Sale Model, Quality Branding Key to Cannabis Success
HempWire Editorial Coverage: Last year was a year of maturation for the cannabis market. California’s growing pains are a recipe for success for handful of savvy operators Brands, consistency and scalability likely deciding factors for many companies Projected global market size an open-and-shut case for scaling up NA sector The market growth resulted from retailers in nine legal adult-use states being pushed beyond the sector’s historically core demographics, targeting fast-growing new segments such as women, with an emphasis on elements such as wellness and clearly labeled/low-dose alternatives. That trend was reinforced with CBD breaking out into the mainstream, as industrial…
