Leading omni-direct lifestyle company Youngevity International, Inc. (NASDAQ: YGYI) this morning announced that it has expanded its footprint in the cruise line industry by adding another prestigious brand to its hospitality business. Per the update, the two-year contract with the company’s CLR Roasters division includes coffee for the crew of 60 ships that represent an employee base of over 60,000 people from over 100 countries, as well as the passengers of three luxury cruise ships. “We are very proud of the footprint we have established in the cruise line industry and this new contract establishes us as a worldwide player in the space. We are hopeful that this relationship will lead to other opportunities among this prestigious operator’s other 6 cruise line brands,” Ernesto Aguila, president of CLR and founder of the Café La Rica Brand, stated in the news release. “We are quite enthusiastic about this opportunity to expose our coffee and custom blends to such a large organization.”
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About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI) is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For more information, visit the company’s website at www.YGYI.com
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