Pac Roots Cannabis Corp.’s (CSE: PACR) (OTCQB: PACRF) Acquisition of Lords of Grasstown Provides Competitive Advantage in Rapidly Growing Cannabis Market

  • Global cannabis market projected to reach $90.4 billion by 2026 with a CAGR of 28%
  • PACR recently acquired iconic Lords of Grasstown brand that blends cannabis and motorcycle culture
  • PACR uses genetics-based approach to cultivation, catalog includes 350 tested cultivars and 50 super-elite strains
  • Company recently acquired 250 acres in Fraser Valley B.C. in process of completing 20,000 square foot cultivation facility

The global cannabis market is projected to reach $90.4 billion by 2026 with a CAGR of 28% over the forecast period (https://cnw.fm/YLooO), and branding is expected to play a critical role in success as more players enter the market. Pac Roots Cannabis (CSE: PACR) (OTCQB: PACRF), a Canada-based cannabis company dedicated to producing premium strains and products through a genetics-focused approach, is fusing the power of branding with superior product quality through its acquisition of the iconic Lords of Grasstown brand.

Born from the vision of Tyler Hazelwood, founder and director of Lords of Gastown, Grasstown is an established freedom-focused brand rooted in the Pacific Northwest’s motorcycle culture. The recent launch of the brand in California and British Columbia was highly successful, earning the brand a loyal following among motorcycle and cannabis enthusiasts through strategic partnerships and alliances in both those communities.

“The team at Lords of Grasstown have done a remarkable job branding, designing, launching and marketing Grasstown in B.C. and California. The alliances are real and the followers like what they see,” said PacRoots CEO Patrick Elliott (https://cnw.fm/jBqM2). “We are thrilled to develop and expand Grasstown from Prince Rupert to San Diego. Tom and Tyler are authentic artists with a strong pedigree to prove it. We are inspired to have them as part of the team.”

Besides leveraging branding as part of its overall corporate strategy, PACR is strongly committed to providing high-quality cannabis to increasingly discriminating and sophisticated consumers. The Company uses a genetics-based cultivation approach that has produced roughly 350 tested cultivars, including 50 super-elite strains revered by the industry for their potency and overall effectiveness. Along with optimizing for quality, the Company leverages genetic technology to produce plants that provide maximum yields with minimum labor costs for increased profitability.

PACR recently completed a massive land acquisition of 250 acres with no zoning restrictions in Fraser Valley, one of Canada’s most productive and intensively farmed areas. The Company is also in the process of completing its 20,000 square foot cultivation facility in Lake Country, B.C. that will allow it to cycle through an elite line of high-grade cultivars across roughly 7,600 square feet of cultivation space.

PACR’s selective breeding process results in a catalog featuring fewer lines with superior genetic characteristics, translating into a distinct competitive advantage in the rapidly growing cannabis industry. Along with the acquisition of Lords of Grasstown, the Company is positioned to take a significant market share through its overall strategy that combines iconic branding principles with a strict commitment to first-rate product quality.

For more information, visit the company’s website at www.PacRoots.ca.

NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at http://cnw.fm/PACR

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