Pac Roots Cannabis Corp.’S (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM) Focus on Premium Genetics, Iconic Branding Differentiates Products in Competitive Marketplace

  • PACR’s partnership with Phenome One gives it access to world’s most exclusive cannabis genetics
  • PACR’s genetics-based approach to cultivation resulted in 350 tested cultivars, 50 super-elite strains
  • Every ounce of 105,000-pound test run purchased by Speakeasy Cannabis Club
  • Company recently acquired established Lords of Grasstown brand that blends cannabis, motorcycle culture

Saturated supply chains and a stream of new market entrants have had little effect on Pac Roots Cannabis Corp. (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM), a Canadian genetics-focused cannabis company dedicated to producing premium strains and products.

PACR uses a “genetics first” approach to cultivation that is critical to the company’s success in a market crowded with generic mass-produced cannabis products. Through a partnership with Phenome One, a plant breeding management and analytics firm, PACR has access to a selection of some of the world’s most exclusive cannabis plants from Canada’s most comprehensive genetics library. This allows the company to develop exclusive strains with unique characteristics that include an optimized cannabinoid profile, environmental resiliency, and overall greater production yields.

So far, the company’s genetics-based cultivation has produced around 350 tested cultivars that include 50 prized “super-elite” strains that provide maximum yields and increased profitability – a testament to the company’s commitment to produce quality over quantity. Accordingly, the company’s pilot run with joint venture partner Rock Creek Farms produced 105,000 pounds of top-quality biomass – all of which was purchased in one go by the Speakeasy Cannabis Club.

“We don’t deal with seeds. It’s different from most hemp farmers where seeds are thrown off of the back of a tractor,” said PacRoots CEO Patrick Elliott Elliot (https://cnw.fm/gdjWB). “We grow these seedlings, clones, clippings or cuttings from a live plant and we grow them for the first month indoors and plant them. What this does is ensure is that you are going to get exactly what you expect out of that cultivar.”

Along with producing a superior, differentiated product, PACR leverages the power of iconic branding to connect key audiences with its products. With an eye on the North American West Coast, the Company recently acquired Lords of Grasstown, an established cannabis motorcycle lifestyle brand with a loyal following among biker and cannabis communities (https://cnw.fm/CZhiG). Initially founded in 2013, Lords of Grasstown was created to build upon the tremendous success of Lords of Gastown, a lifestyle and apparel brand that fuses motorcycle culture with streetwear and personal care products.

“This acquisition marks a major milestone for the company with a move into the U.S. Cannabis Market, predominantly in California, with the Grasstown Brand,” said Elliott. “The team at Lords of Grasstown have done a remarkable job branding, designing, launching and marketing Grasstown in BC and California. The alliances are real, and the followers like what they see. We are thrilled to develop and expand Grasstown from Prince Rupert to San Diego.”

Since its inception, Pac Roots has differentiated itself from competitors through its unique genetics-based cultivation approach and branding strategy, allowing it to produce top-shelf products while maximizing yields and minimizing labor costs. As the industry continues to mature, PACR’s long-term multi-pronged strategy gives it a distinct advantage in the highly competitive cannabis market.

For more information, visit the company’s website at www.PacRoots.ca.

NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at http://cnw.fm/PACR

About HempWire

HempWire (HW) is a dedicated information provider focused on (1) aggregating hemp-related news, (2) issuing HempNewsBreaks designed to update investors on the latest developments in the hemp market, (3) enhancing corporate news releases, (4) providing full-service distribution and social media offerings to public and private client-partners and (5) designing and implementing all-inclusive corporate communication solutions. HW is strategically positioned within the rapidly expanding hemp sector with a team of journalists working to help a growing roster of public and private companies reach a wide audience of investors, consumers and members of the media. We leverage a vast network of more than 5,000 key syndication outlets to deliver unparalleled visibility, recognition and content to the hemp industry. HempWire (HW) is where HEMP news, content and information converge.

To receive instant SMS alerts, text HEMPWIRE to 21000 (U.S. Mobile Phones Only)

For more information please visit https://www.HempWire.com

Please see full terms of use and disclaimers on the HempWire website applicable to all content provided by HW, wherever published or re-published: https://www.HempWire.com/Disclaimer

Do you have a questions or are you interested in working with HW? Ask our Editor

HempWire (HW)
Denver, Colorado
www.HempWire.com
303.498.7722 Office
Editor@HempWire.net

HempWire is part of the InvestorBrandNetwork.

Archives

Select A Month

HempWire Currently Accepts

Bitcoin

Bitcoin

Bitcoin Cash

Bitcoin Cash

Doge Coin

Dogecoin

Ethereum

Ethereum

Litecoin

Litecoin

USD Coin

USD Coin

Contact us: 303.498.7722