- PACR’s partnership with Phenome One gives it access to world’s most exclusive cannabis genetics
- PACR’s genetics-based approach to cultivation resulted in 350 tested cultivars, 50 super-elite strains
- Every ounce of 105,000-pound test run purchased by Speakeasy Cannabis Club
- Company recently acquired established Lords of Grasstown brand that blends cannabis, motorcycle culture
Saturated supply chains and a stream of new market entrants have had little effect on Pac Roots Cannabis Corp. (CSE: PACR) (OTCQB: PACRF) (FSE: 4XM), a Canadian genetics-focused cannabis company dedicated to producing premium strains and products.
PACR uses a “genetics first” approach to cultivation that is critical to the company’s success in a market crowded with generic mass-produced cannabis products. Through a partnership with Phenome One, a plant breeding management and analytics firm, PACR has access to a selection of some of the world’s most exclusive cannabis plants from Canada’s most comprehensive genetics library. This allows the company to develop exclusive strains with unique characteristics that include an optimized cannabinoid profile, environmental resiliency, and overall greater production yields.
So far, the company’s genetics-based cultivation has produced around 350 tested cultivars that include 50 prized “super-elite” strains that provide maximum yields and increased profitability – a testament to the company’s commitment to produce quality over quantity. Accordingly, the company’s pilot run with joint venture partner Rock Creek Farms produced 105,000 pounds of top-quality biomass – all of which was purchased in one go by the Speakeasy Cannabis Club.
“We don’t deal with seeds. It’s different from most hemp farmers where seeds are thrown off of the back of a tractor,” said PacRoots CEO Patrick Elliott Elliot (https://cnw.fm/gdjWB). “We grow these seedlings, clones, clippings or cuttings from a live plant and we grow them for the first month indoors and plant them. What this does is ensure is that you are going to get exactly what you expect out of that cultivar.”
Along with producing a superior, differentiated product, PACR leverages the power of iconic branding to connect key audiences with its products. With an eye on the North American West Coast, the Company recently acquired Lords of Grasstown, an established cannabis motorcycle lifestyle brand with a loyal following among biker and cannabis communities (https://cnw.fm/CZhiG). Initially founded in 2013, Lords of Grasstown was created to build upon the tremendous success of Lords of Gastown, a lifestyle and apparel brand that fuses motorcycle culture with streetwear and personal care products.
“This acquisition marks a major milestone for the company with a move into the U.S. Cannabis Market, predominantly in California, with the Grasstown Brand,” said Elliott. “The team at Lords of Grasstown have done a remarkable job branding, designing, launching and marketing Grasstown in BC and California. The alliances are real, and the followers like what they see. We are thrilled to develop and expand Grasstown from Prince Rupert to San Diego.”
Since its inception, Pac Roots has differentiated itself from competitors through its unique genetics-based cultivation approach and branding strategy, allowing it to produce top-shelf products while maximizing yields and minimizing labor costs. As the industry continues to mature, PACR’s long-term multi-pronged strategy gives it a distinct advantage in the highly competitive cannabis market.
For more information, visit the company’s website at www.PacRoots.ca.
NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at http://cnw.fm/PACR
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