Pac Roots Cannabis Corp.’s (CSE: PACR) Strategic Business Model Anchors Company in Growing Cannabis Market

  • Sales of legal adult-use cannabis in Canada grew by 5.2% from July to August, reaching monthly total of CA$244.9 million
  • PACR committed to preserving excellence of elite strains while introducing highest-quality new strains
  • Strategic approach has allowed company to be cash-flow positive within first year of trading

With the recent news that Canadian cannabis sales in August reached nearly CA$245 million (, Pac Roots Cannabis Corp.’s (CSE: PACR) mission to deliver the finest cannabis genetics to Canadians seems particularly well timed. A Canadian company, PACR is dedicated to producing premium-quality strains and products by leveraging a genetics-focused approach.

According to “Marijuana Business Daily,” sales of legal adult-use cannabis in Canada grew by 5.2% from July to August, reaching a monthly total of CA$244.9 million. The report, which reflected tracked sales in all 10 provinces as well as the Northwest Territories and Yukon, notes that “the monthly record for Canadian marijuana sales implies an annualized market worth more than CA$2.9 billion.”

Those numbers reflect the striking potential of Pac Roots Cannabis Corp., a company whose passion is preserving the excellence of its elite strains while introducing the highest-quality of new strains. PACR achieves these two objectives by keeping both yields and profit margins high. The Company’s strategic business model includes subsidizing costs with key partners: Phenome One Corp. and Rock Creek Farm; this approach has allowed PACR to be cash-flow positive within its first year of trading.

Pac Roots Cannabis Corp. has a licensing agreement with Phenome One that gives PACR access to Canada’s largest live genetic cannabis library, which contains more than 350 lab- and field-tested cultivars. The agreement also provides Pac Roots Cannabis rights to utilize any cultivars in the Phenome library in its growing, breeding and cloning IP efforts.

PACR and Rock Creek Farms are involved in a joint venture: a 100-acre commercial hemp operation located in one of the best outdoor growing climates in Canada. Dubbed the Napa Valley of the North or the Golden Mile, the farm is tucked in the South Okanagan Valley in British Columbia. After receiving a hemp cultivation license from Health Canada in May 2020, cultivation efforts began at the site, including preparing field for planting and installing irrigation systems.

An estimated 130,000 premium-hemp CBD seedlings, which had spent a month in greenhouses prior to planting, were carefully placed across two 50-acre parcels in June. Harvesting is expected to begin this month with a projected yield of 500,000–700,000 pounds of biomass, with 100% of the product already under sales contract with a processor at fair market value.

While some companies strive to be the largest cannabis grower, Pac Roots Cannabis is focused on the quality of the cannabis it produces. Demand for premium products has never been higher, and PACR is committed to maintaining its role as a leader in the premium cannabis space.

Pac Roots Cannabis Corp. began operations in 2012 with initial activities directed toward exploration and development of mineral properties in Canada. The Company’s mission has evolved over time, and today, Pac Roots Cannabis Corp. is focused on cannabis and hemp cultivation, leveraging high-end genetics and specialized cultivars to produce top-quality products. Genetic variation and stability is the foundation that drives the decision-making for Pac Roots Cannabis Corp.’s business.

For more information about Pac Roots Cannabis Corp., visit

NOTE TO INVESTORS: The latest news and updates relating to PACR are available in the company’s newsroom at

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